Our Ambition

We can disrupt aging

By 2020,

AARP will be

world-known for


making us the most

powerful change agent

for the 50+ population.

explore our innovation objectives

Innovation Objectives

Objective 1

Reimagine the way we

deliver value for the 50+

in terms of business models,

value creation and the types

of strategic partnerships we


Objective 2

Foster a culture centered

on progress and learning

through experimentation,

iteration and nimble


Objective 3

Build stronger empathy

with the 50+ and

co-create with them

to more deeply understand

their dreams and needs to

serve as our compass for


Objective 4

Unlock the creative

potential of our talent

and recognize and reward

them for what they do to

make innovation thrive at